Casey Johnston in Shopping Sucks Now:
The internet has created a tyranny of perfect information, so there is more to know about which thing is the right thing to buy than any human can comprehend.
This infinite-market stuff was all well and good when being able to buy almost anything was an opportunity, but now that I can consider everything in the interest of saving time and money on buying subpar stuff, it’s an obligation I can’t ignore. But then I inevitably end up wasting a lot of time and money trying to save that time and money, making everything about this my fault.
I wrote about the same sentiment way back in 2013. It has only got worse with now omnipresent direct to consumer brands.