Yifeng Wang

Evernote’s One Thing

Many people praise apps that focus only on doing one certain thing. QuoteBook, for example. They believe focusing only on one thing gives the developers the ability to make the app do that certain one thing really well.

Evernote, on the other hand, sometimes is criticized for being “too big” or “too heavy.” But from another perspective, can we say that Evernote focuses only on one thing as well—letting users put everything in it?

Everything is Evernote’s one thing.